NIMM2 ŚMIEJŻELKI JOGURTOWE – DISCOVERY OF THE YEAR 2009!

The newest product from the nimm2 family Śmiejżelki Jogurtowe has won the 5th edition of the Consumer and Customer Laurels consumer programme in the category "Discovery of the Year 2009".

The Consumer Laurel consumer programme has been organised for five years. It allows to identify the most popular products and services on the domestic market which are positively assessed by consumers. In this edition of the programme, questionnaire studies were conducted from September to December 2008. The main parameters evaluated in the study were the brand awareness, quality, innovation, readiness to recommend the brand, and customer brand loyalty. "The Discovery of the Year" category has been created with view to new innovative products that are hits in their respective segments.

Warsaw, 4 February 2009